Though many people often mistake marketing with sales, they are in fact very different. The more theoretically based and wider scaled marketing has many differences from sales, which is more direct and persuasive. They do go hand in hand usually in making products or services a success. And both of them do involve the act of selling goods or service for money.

People who work in sales are called salespersons, brokers, agents, or sales managers. Depending on the field, these sales agents have different ways of fulfilling their duties. Real estate salespersons, for example, assist clients in buying or selling goods. Pharmaceutical salespersons need to know science and medical-related information to be able to sell their products to doctors and hospitals.

The most important thing for a salesperson is to know the product involved. They have no qualifications to sell anything they do not know about hence a mastery of both the product itself and its uses is vital for a salesperson’s success.

As indicated, there are various types of salespeople with different kinds of duties. The usual sales people that you see are called Sales brokers or seller agents. These are salespeople who represent and carry the name of their companies or employers and try to make a deals with their clients on certain products.

Transaction brokers are the people who represent neither of the two parties involved in a deal or transaction. Because of this unaligned status, transaction brokers usually are seen in big transactions. On the opposite end of the spectrum is the disclosed dual agent, who represents both sides works to ensure that both parties get the best deal for their money

The final type of salespeople are the sales managers who implement sales rules and strategies. These are the bosses that mos salespeople look up to.